During the first scene within the "Be Kind Rewind" video store, a music video can be seen playing on the television behind the check-out counter. It's the music video for "Ma Maison" by French rock group Oui Oui, which Michel Gondry directed. Gondry was also the drummer for Oui Oui when they were still together between 1983 and 1992.
In keeping with the spirit of the film, director Michel Gondry "sweded" a version of this movie's trailer featuring only himself on screen.