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The beauty and point of a wonderful cartoon like Max & Ruby is that it's very simple, because it's actually made for kids! My 2 year old son got me hooked on this show and I've really come to admire it for so many reasons. The stories on Max & Ruby are short and uncomplicated and essentially revolve around two chubby, little, talking white bunnies; older sister Ruby and younger brother Max. They live and play together and usually find themselves at odds over some everyday happening of one sort or another. It never gets ugly though. Sometimes Ruby wants things her way and Max is made to go along with that, and sometimes Max wants his interests to take precedence and Ruby gives in. There is never any yelling or fighting and never any cruel intent depicted. Max & Ruby figure things out together and make it work. A refreshing idea and great for kids to see. Both characters are sweet and comical in their own ways and equally hold the viewers attention with their pursuits.The animation is unique and colourful. The characters have a very "book-lifted" look to them and their movements are kept minimal and uncluttered. Background elements often appear to be pictures of real objects (trees, rugs, etc.) which have been distorted or blurred slightly to render them somewhat 2-dimensional. I'm guessing it's a mix of hand-drawing and computer graphics employed here which works nicely. Neither overpowers the other but rather compliments excellently.There is a definite silent film homage played through the composition of shots, especially the iris-in/ iris-out technique and the use of old-timey jazz music, which also helps to keep everything simple and straightforward. The "sets" and decor harken back to the late '40's and early '50's and add to that feeling of goodness and wholesome living that the show exudes.I've never gotten the sense that the show was created to sell toys (although some of Max's are pretty cool, I must admit) or panders in any way to a level above the interest of children (there are no adult-intended references or in-jokes). This is a genuinely sweet, well-intentioned, fun and entertaining cartoon your kids will enjoy, and as luck might have it, you may too.Like my son says, "Max funny!", and that's good enough for me.
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