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Hey Arnold! The Movie (2002)

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1 article from 2003

30 June 2003 | From Studio Briefing | See recent Studio Briefing news

Despite many forecasts of "synergy" developing between Paramount and Nickelodeon when they became part of Sumner Redstone's Viacom family, the two corporate siblings are "fighting like toddlers," with each of them blaming the other for the disappointing recent performances of Nickelodeon animated features, the Los Angeles Times observed today (Monday). The newspaper noted that despite scoring well in test previews, Hey Arnold! The Movie, The Wild Thornberrys Movie and Rugrats Go Wild have performed so poorly that they have actually tarnished the Nickelodeon brand name. Paramount Vice Chairman Rob Friedman suggested that the problem with the films is that they hold little attraction to the parents of children who want to see them and that they attend them out of obligation. Albie Hecht, president of Nickelodeon Movies, told the Times: ""I don't think the marketplace is the same. ... I think we can do a PG-13 movie now. Our brand is big enough."

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1 article from 2003