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1 article from 2002

21 October 2002 | From Studio Briefing | See recent Studio Briefing news

NBC executives are unhappy about the way Rob Lowe has been used in the early episodes of this season's The West Wing, believing that he has the kind of sex appeal necessary to retain young female viewers as the show battles formidable competition for the attention of young women from ABC's The Bachelor and The WB's Birds of Prey, the New York Times reported today (Monday). The newspaper observed that the show has lost 30 percent of its young female viewers this season. The network's consternation regarding Lowe comes at a time when the producers and Warner Bros. TV are attempting to convince the actor to remain on the show past March, when his contract expires. (He announced in July that he would leave unless he received a substantial salary increase, something that the producers have balked at.) "We too love Rob," producer Aaron Sorkin told the Times. "My fingers are crossed that he'll stay." Regarding a sexier role for the actor, he said, "I've given it serious thought." Meanwhile, the question of whether the show will remain on NBC appears cloudy. The Times reported that Warner Bros. TV plans to seek $10 million an episode from NBC next season. NBC, it added, has indicated that it would balk at $6 million. It now pays $4 million.

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1 article from 2002