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2009 | 1999

5 articles from 2009

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When Viral Marketing Goes Wrong

16 November 2009 9:56 AM, PST | ifc.com | See recent IFC news »

"2012" may have destroyed the box office this weekend, but it also did plenty of damage to Nasa, who received thousands of letters and phone calls from concerned citizens that the world was going to end in just over two years -- so much so that Nasa set up a site to specifically debunk their fears. Roland Emmerich's latest disaster flick would've inevitably inspired some to panic regardless, but these calls got an assist from Sony's viral marketing campaign for the film, which included a web site devoted to The Institute for Human Continuity that, among other things, offers visitors an opportunity to register for a lottery to increase their chance of survival when the apocalypse strikes. The move inspired some, like Stuart McGurk at the Guardian to look at the ways viral marketing "can go bad." I'd like to add to the pile four more risky movie marketing maneuvers that bombed, »

- Stephen Saito

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DiCaprio attached to Travis McGee movie

29 September 2009 10:36 AM, PDT | Corona's Coming Attractions | See recent Corona's Coming Attractions news »

In a piece examining what movie projects former News Corporation and 20th Century Fox COO Peter Chernin, Variety brings to light three new projects including one that's got Leonardo DiCaprio attached to it.

The DiCaprio thing is called The Deep Blue Goodbye and could turn out to be a new franchise for the actor. It's the first novel in John D. MacDonald's popular Travis McGee books, of which 21 have been published. Goodbye first came out in 1964.

For a series of crime books the character of McGee is unusual in that he's not a former law enforcement officer or private gumshoe. Instead, he's a self-professed "salvage consultant" who makes his money taking odd jobs for clients that need goods recovered. Every one of MacDonald's McGee books have had a color in its title. The screenplay for the Goodbye film was penned by Dana Stevens (City of Angels, For Love of the Game »

- Patrick Sauriol

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Chernin Boards Fox Pictures

29 September 2009 7:09 AM, PDT | The Wrap | See recent The Wrap news »

By Variety

Peter Chernin’s transition from News Corp. exec to producer at 20th Century Fox is just getting underway, and he has come aboard several film projects being developed by the studio. 

The flashiest of the bunch is “The Deep Blue Goodbye,” an adaptation of the John D. MacDonald mystery novel series that has Leonardo DiCaprio attached to star. 

Chernin joins Appian Way’s DiCaprio and Jennifer Davisson-Killoran as producers on a project that has a strong draft by Dana Stevens (“For Love of the Game”) that is drawing interest from direc... »

- Amy Kaufman

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DiCaprio Stars in The Deep Blue Goodbye

29 September 2009 5:27 AM, PDT | Atomic Popcorn | See recent Atomic Popcorn news »

Leonardo DiCaprio’s a busy actor in some very high profile films — Scorcese’s upcoming Shutter Island, Nolan’s Inception, and Scott’s Brave New World — so you think he’d be willing to take it easy for the time being. However, how could you resist a role like Travis McGee, a “non-conformist, boat bum, knight in slightly tarnished armor — as he sets out on a wild journey through the wreckage of a woman’s soul?”

McGee is the main character in Leonardo’s upcoming vehicle The Deep Blue Goodbye, based on a pulpy 1964 detective novel by John D. MacDonald. The book began a series that lasted for 21 entries. While no director has been chosen for the project, the novel has been adapted for screen by Dana Stevens (City of Angels, For Love of the Game).

This sounds like a cool throwback film that DiCaprio would be well-suited for. Hopefully »

- John Cooper

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Leonardo DiCaprio Attached to Deep Blue Goodbye

28 September 2009 | Comingsoon.net | See recent Comingsoon.net news »

20th Century Fox is developing The Deep Blue Goodbye , an adaptation of the John D. MacDonald mystery novel series that has Leonardo DiCaprio attached to star. Peter Chernin joins Appian Way's DiCaprio and Jennifer Davisson Killoran as producers on the project written by Dana Stevens ( For Love of the Game ). Amy Robinson also is involved in a producing capacity. DiCaprio is in line to play Travis McGee, a self-described beach bum who lives aboard 52-foot houseboat the Busted Flush and alleviates his cash-flow problems by hiring on as a "salvage consultant." He recovers property for clients, taking a hefty percentage and getting into a lot of danger and romance in sun-drenched Florida. »

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2009 | 1999

5 articles from 2009

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