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2009 | 2008 | 2007 | 2003

3 articles from 2009

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Going Google: A New Contender in the Microsoft vs. Apple Advertising Battle

3 August 2009 6:00 AM, PDT | Fast Company | See recent Fast Company news »

Boston, San Francisco, New York, and Chicago will be getting a month-long billboard ad campaign starting for this week, with one simple message: If you want to escape Microsoft's expensive grip, switch to Google.

A billboard campaign may sound slightly olde worlde for an uber-technology leader like Google, but the roads concerned (the Mass Pike, the 101, West Side Highway and the Ike, respectively) get traveled every day by millions of urban tech people heading into work--the target audience for Google. And, it's no ordinary billboard campaign. It'll update every day for a month, and as the days go by it'll reveal more and more about the concept of "going Google." Check out the preview video below.

The whole shtick is that Google's trying to educate those people driving by about the benefits of using Google's workplace solutions instead of a more expensive, less flexible competitor's solution. Think of it as »

- Kit Eaton

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"Take Back the Beep" Challenges Cellphone Networks to Play Nice

31 July 2009 8:00 AM, PDT | Fast Company | See recent Fast Company news »

David Pogue's got a fascinating new campaign underway: Under the rallying call of "Take Back the Beep!" he's trying to force cell-phone networks to stop ripping us all off with those annoying 15-second voicemail intro messages.

You know them--the message that comes after someone's personal greeting. The message you pretty much have to listen to before you can leave your important voicemail in someone's cell-phone inbox, telling you how to leave your message after the beep and then to hang up. Telling you slowly. Telling you something you already know. And eating up your cash and call minutes as it does so, as it simultaneously feeds money to the network--Pogue calculates that Verizon's 70 million clients could be putting the equivalent of $620 million per annum into the company's pockets thanks to these supposedly helpful little sound bytes. Think about how much it costs when you're abroad, calling someone's cell when they're »

- Kit Eaton

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DVD Round Up, Jan. 20, 2009: ‘Henry Poole is Here,’ ‘The Pink Panther,’ ‘King Kong,’ ‘Skins’

20 January 2009 2:05 PM, PST | HollywoodChicago.com | See recent HollywoodChicago.com news »

Chicago – This week’s edition of the Round-Up - HollywoodChicago’s recurring feature of titles that might fall through the cracks if we don’t shine a spotlight on them, however briefly - includes proof that while not all remakes fail some certainly do, Chris Rock is still the most talented stand-up comedian alive, and the Brits usually do TV better than Americans.

“Chris Rock: Kill the Messenger,” “Henry Poole is Here,” “King Kong,” “The Pink Panther,” and “Skins”. Some you probably know well, others you may be reading about for the first time here. Take notes.

(Check out the first edition of the round-up, the second edition, number three and a few Blu-Ray Round-Ups here and here.)

All of these titles were released on January 20th, 2009, unless otherwise noted.

Chris Rock: Kill the Messenger was released by HBO Home Video on January 20th, 2009.

Photo credit: HBO “Chris Rock: Kill »

- adam@hollywoodchicago.com (Adam Fendelman)

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2009 | 2008 | 2007 | 2003

3 articles from 2009

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