At the film's premiere, Will Hays, the then "Czar" and censor of the industry, contributed an on-screen introduction, talking in synchronized sound, greeting everyone in the audience with "Welcome to a new era of motion picture." After that, the Los Angeles Philharmonic was filmed playing "Tannhäuser", violinists
Mischa Elman and
Efrem Zimbalist Sr., guitarist
Roy Smeck, three opera shorts with
Giovanni Martinelli Marion Talley, and
Anna Case, and then the feature. It was a huge success.
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