The movie was a huge hit. When MGM discovered that a clause in director
King Vidor's contract entitled him to 20% of the net profits, studio lawyers called a meeting with him. At the meeting, MGM accountants played up the costs of the picture while downgrading the studio forecast of its potential success. Vidor was persuaded to sell his stake in the film for a small sum. The film ran for 96 weeks at the Astor Theater and grossed $5 million (approximately $50 million in 2003 dollars) domestically by 1930, making it the most profitable release in MGM history at that point. Said Vidor, "I thus spared myself from becoming a millionaire instead of a struggling young director trying to do something interesting and better with a camera."
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