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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position by Brad VanAuken (Hardcover - Jul 7, 2003)

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Excerpt - page 8: "... 8 / INTRODUCTION TO BRAND MANAGEMENT Brand Essence This is the heart and soul of a brand-a brand's fundamental nature or qual- ity. Usually stated in two to three words, ..."

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Globe-Weis(R) Pressboard Folders With Plain Tab, 1/3 Cut, 1in. Expansion, Legal Size, Blue, Box Of 25 by Cardinal

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Brand New Day by Don Mcintyre (MP3 Download)

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A Dream In Stone (Kelly Brand Productions) by The Kelly Brand Sextet and Kelly Brand (Audio CD - 1995)

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Sight Words in a Flash Bingo (Grades 2-3) by Edupress by EP110

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BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson and Martin Sorrell (Paperback - Aug 7, 2007)

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"Three Word Brand"