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| 26 August (creative arts), 10 September (primetime programming) |
| Garry Shandling |
| Pasadena Civic Auditorium, Pasadena, California, USA (creative arts)
Shrine Auditorium, Los Angeles, California, USA (primetime programming) |
| - Traditionally ATAS asked for volunteers for judging from the pool of its members. Volunteers would gather for an all-day screening session. From this year on ATAS will allow at home voting by viewing video cassettes. The Creative Arts Emmys are not affected by this rule change. Only the categories included in the Primetime Emmys - major acting, writing, directing and overall series awards - will be judged at home.
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| | Winner: | | | - Propaganda/Satellite (production company); Wieden & Kennedy (ad agency)
- For "The Morning After" (Nike Just Do It).
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| Other Nominees: | | | C&C Storm Films (production company); DDB Chicago (ad agency)
- For "Whassup True" (Budweiser).
Epoch Films (production company); Oglilvyone (ad agency)
- For "Let's Light This Candle" (Ameritrade On-Line/Financial).
Hungry Man (production company); BBDO New York (ad agency)
- For "Action Figures" (FedEx/Shipping Services).
Hungry Man (production company); Fallon McElligott (ad agency)
- For "Cat Herders" (Electronic Data Systems (EDS)).
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| | Awarded to: | | | - "The Teen Files" (1998) - Arnold Shapiro Productions
- "The Teen Files" aims to enlighten kids, parents, and educators about the important issues young adults face each day. Since its premiere in May 1998, the seven-part series has documented the responses of teenagers when shown the possible consequences of smoking, drinking, hatred and bigotry, sexual behavior, violence, and drug use. "The Teen Files'" vast outreach campaign is as important as the series itself. Months before each special airs, Arnold Shapiro Productions staff creates a campaign to make sure the series is seen by the people who can get the most from it. Since the program˙s inception, ASP has contacted and involved tens of thousands of teachers, principals, youth counselors, alternative schools, police officials, and non-profit organizations.
- A&E
- For A&E's The Biography Project for Schools, an interdisciplinary educational program that introduces students to historical figures who have made lasting marks on our culture and country. By the end of the 1999-2000 school year, every public school with an eighth grade in the United States - approximately 24,000 schools - had received a comprehensive educational package containing six Biography titles as well as support materials. The accompanying educational materials were developed in association with the National Board for Professional Teaching Standards.
- VH1
- VH1 was selected for its VH1 Save the Music Foundation which is dedicated to restoring music education programs in cities across America and showing how important it is for kids to learn music. The ten-year goal is to bring music participation to at least one million kids.
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| | Winner: | | | - Panavision Inc.
- For the Millennium XL Camera System.
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